These windowing guidelines are intertwined with France’s application of the E.U.’s Audiovisual Media Services Directive (AVMS), which sets local content quotas for streamers across Europe starting 2022. Back then, Netflix was the only streamer to sign a three-year agreement to invest 20% of its revenues in France on local content. As such, the streamer gained an access to films 15 months after their theatrical release rather than the 36-month wait that applied previously.

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