Netflix Ad Tier Launch Moved Up to November to Get Ahead of Disney+, Streamer Tells Ad Buyers
Netflix initially asked for a 'soft $65 CPM,' or cost per thousand impressions, but sources say many advertisers aren't willing to pay...
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Disney+ Won’t Take Ads for Alcohol, Politics to Keep Venue Family Friendly
Courtesy of Disney Not every marketer is likely to get its commercials on a new ad-supported version of Disney+. The popular streaming...
Peacock Will Get Bravo Shows Next-Day, NBCU Streamer Inks Lionsgate Movie Output Deal
Streamer says 'Bel-Air' broke records with 8 million accounts having watched to date Courtesy of NBCU Peacock will be the first streaming...
Spotify Zooms to 422 Million Users in Q1 Amid Rogan Controversy and Loss of Russian Subscribers
AP Spotify topped guidance for total monthly listeners in the first quarter of 2022, despite the loss of 1.5 million paid subscribers in...
Hulu Hiking Prices of On-Demand Plans by $1 per Month
Disney is raising prices on Hulu’s baseline video-on-demand streaming packages next month, as the Mouse House seeks to push customers...
Roku Tops Q2 Financial Expectations, Total Streaming Hours Decline by 1 Billion from Prior Quarter
Courtesy of Roku Roku easily beat Wall Street forecasts for second-quarter 2021 earnings — posting record 81% revenue growth — but the...
Facebook Q2 Revenue Up 56% to $29 Billion and Profit Doubles, Stock Falls on Warning of Slowing Grow
Mark Zuckerberg (Courtesy of AP) In the tech world, the big keep getting bigger. Facebook’s revenue for the second quarter of 2021 jumped...
Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)
terovesalainen - stock.adobe.com TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s...
Spotify Hits 155 Million Paid Subscribers in Q4, Says Podcast Listening Nearly Doubled
STRF/STAR MAX/IPx Spotify packed in a strong end to the year roiled by the pandemic, topping forecasts for Premium subscribers to reach...
Alphabet Q4 Sales Surge On Advertising Rebound; YouTube Ad Revenue At $6.9 Billion, Up 46%
Google/YouTube parent Alphabet saw revenue jump last quarter driven by YouTube and search as advertising recovered. The giant company’s...
BuzzFeed Buying HuffPost From Verizon Media
Telco to take minority stake in BuzzFeed under new commercial partnership Huffpost (Courtesy of Verizon Media) BuzzFeed is acquiring...
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